If you’ve ever tried to implement sustainability in a traditional organisation, you’ll know: change is hard. People are creatures of habit. Organisations even more so.
In class, we explored how sustainable strategies often fail, not due to bad ideas, but because culture doesn’t shift.
So what makes change stick?
1. Change needs a clear narrative
Leaders must communicate why the change matters. Is it about resilience? Brand reputation? Compliance? Employee wellbeing? Without a compelling story, change feels abstract.
2. Involve people early
People are more likely to support what they help create. When teams are involved in shaping the vision, resistance becomes engagement.
3. Create quick wins
Nothing builds momentum like results. Start with actions that deliver visible impact and prove the model works.
4. Address the emotional layer
Change creates uncertainty. It’s important to recognize fear, fatigue, or even grief over “the old way.” The most effective leaders show empathy, not just efficiency.
5. Think systems, not silos
Sustainability touches HR, operations, marketing, procurement... All departments must understand their role. Systemic change means systemic participation.
Final Thought:
Driving organisational change isn’t just about strategy. It’s about energy, clarity, and trust. And it starts by meeting people where they are, not just where you want them to be.
— Morena
Organizational change ties closely to competitive strategy, which you can rethink in Rethinking Porter’s Five Forces Through a Sustainability Lens. Also see Sustainable Business Strategy.